Bill’s Sporting Goods offers hunting and fishing equipment / iBerkshires.com
William Preite says it was one of his dreams to open a sporting goods store to meet the needs of local hunters and fishermen. He also sells hunting rifles and antique firearms.
NORTH ADAMS, Mass .– William Preite is making his life’s dream come true: owning a sporting goods store.
Bill’s Sporting Goods opened earlier this year at 401 Curran Highway, the location of the old Doran Carpet building. It’s across the street from Ernie’s Auto Body and just down the street from Joe Wolfe Field.
Preite always wanted to open a fishing and hunting store. It opened at the end of February after renovating the interior of the building. The interior has light wood walls, most of which are adorned with the heads of taxidermic animals that Preite has hunted over the years. These include a few large deer, many small deer and a wild boar, as well as a few large fish.
When customers open the door, they can expect to be greeted enthusiastically by Ali, the friendly yellow Labrador from Preite. Ali can roam the store freely, but he is a lovable dog who loves to rub his stomach.
Preite sells many different products in their store, including lures, fishing rods and reels, ammunition for most types of firearms, hand carved knives, binoculars and gun scopes. . But he is perhaps most proud of his collection of antique weapons and display of hand-attached fly fishing lures.
The lures are handmade and look a lot like real flies and other insects to help fly fishermen catch fish. While they look complex and expensive, each costs less than $ 4. Preite said it was the only store in the area to his knowledge that sold hand-tied flies.
Preite told the story of a man who recently sold him a fly fishing rod who walked into the store and said he was “happy to see [that] someone opened a real store. “
A great collector of firearms, he also sells rifles, handguns and shotguns. He buys them at auctions, mostly in Illinois, and from people who come into the store specifically to sell him their guns. He’s a careful buyer, saying, “I’m trying to sell guns in good condition.
Preite’s collection of weapons is impressive, spanning both size and age. One of the oldest weapons is a Colt revolver from the early 1900s. In addition, it has a Luger pistol made in 1938 in Germany and a Mannlicher rifle made in Austria. But he also has a new Walther handgun (this is the type featured in the James Bond films and novels) and a lightweight .22 caliber target shooting rifle. Preite is currently holding a raffle of $ 20 per ticket for a chance to win this rifle.
While most guns and fishing rods are high quality and expensive, Preite noted that some of the rods he sells cost around $ 30. This, he said, is perfect for people who want to take their kids to fish. He also sells hunting clothes, including camouflage jackets and boots. Right now, Preite is offering $ 5 off any purchase of $ 50 or more.
Bill’s Sporting Goods is open Thursday through Saturday for the summer, as Priete spends the rest of the week spraying bugs in 92 homes as part of his Berkshire pest control business. His store is open from 4 to 7 on Thursday and Friday and from 11 to 4 on Saturday. It will be open more often in the fall, once the hunting season has started and the pest control season is waning.
When asked which part of the business is his favorite, Preite said he doesn’t have a favorite. “I’m just happy when people come in.”
Key words: new business, fishing, hunting, sporting goods,