In what some fishing industry insiders see as an upheaval, a fishing lure actually won Best in Show at the world’s largest fishing equipment trade show, the International Convention of Allied Sportfishing. Trades (ICAST).
The Berkley PowerBait Gilly, a soft plastic lure shaped like a bluegill infused with the flavor of PowerBait, received the honor on July 22, marking the first time a lure has won the show’s highest honor. Over 680 products were part of ICAST’s new product showcase which awards “best of” distinctions in 30 separate categories. Gilly won the Soft Freshwater Lure category on July 21.
How did a decoy win Best in Show?
Usually, the award is won by electronics manufacturers, paddlecraft builders, or rod and reel companies.
New Berkley PowerBait Gilly was inspired by Japanese bass fishing techniques studied by Berkley Bass Fishing Tournament pro and New Jersey TV host Mike Iaconelli. Berkley’s bait scientists took Ike’s notes and put their own unique imprint on it, including infusing the bait with the famous PowerBait flavor that allows the fish to hold on longer for better hooks.
“What emerges from this bait is the profile of what it mimics. A lot of the lures have long, lean profiles, but for the first time in a long time we have a bait that so realistically mimics a fatty body forage base, ”said Iaconelli, noting that the Gilly could represent a multitude of forage fish bar. eat like crappie, tilapia and gizzard shad. “And I don’t remember a bait with so many rig options. With most baits you’re limited to a few baits, sometimes even just one, but with that there are probably 20 different ways to rig them and I’m sure we’ll find even more.
Beyond flavor, Berkley designed the Gilly so that the socket head section is flexible enough to collapse during strikes and keep the bait swimming upright, however rigged it is. Integrated tabs in the rear part give the bait a remarkably realistic movement in the water, looking exactly like an easy meal. It comes in six color schemes, three sizes, and has a manufacturer’s suggested retail price of $ 6.49 for standard colors and $ 7.49 for HD colors. Texas rigged sideways, on a jig head or even a dropshot, the new Gilly is as realistic as it is versatile, according to a release from Berkley and Pure Fishing.
To learn more about the Berkley PowerBait Gilly, visit berkley-fishing.com.
Ed Killer is the outside writer for TCPalm. Subscribe to its newsletter and other weekly newsletters on profile.tcpalm.com/newsletters/manage. Friend Ed on Facebook at Ed killer, follow him on Twitter @tcpalmekiller or send him an e-mail at[email protected].