Father and Son Assemble Popular Ice Fishing Rods at Onalaska Garage | 7 RIVERS »WISCONSIN» LA CROSSE
“Each rod is designed to suit any style, tactic or strategy that ice fishermen use for the species of fish they seek,” Jon said.
Neptune ice rods have a suggested retail price of $ 30 for the rod itself and $ 40 for the one that comes with a reel. These are also the prices of online sales on Mathwigs’ www.neptuneicerods.com website. For every rod sold, Neptune Ice Rods donates to Wounded Warriors Outdoors Inc.
Their Duraflex fiber composite Neptune ice rods offer extreme sensitivity, strength and durability, Jon said. “And our rods have an advanced lifetime warranty,” he said. “If it breaks, we replace it.
“My son and I are the inventors and co-owners,” said Jon. “My wife, Brenda, is our motivator and coach. She helps with everything ”and is also the accountant for the company.
Jon is originally from Cumberland, Wisconsin, while Brenda grew up in Rice Lake, Wisconsin. They married in 1970 and moved to La Crosse later that year. Jon retired six years ago after a career in manufacturing engineering for two metallurgical companies and as a sales manager for a tooling maker.
Phil is the Machine Shop and Welding Department Supervisor at LB White Co. in Onalaska.
Jon, who is 66, and Phil, who is 39, advertise their ice cream canes as being the most comfortable in the world.