Northland Fishing Tackle Partners with Gamakatsu on Elite Series MVP Jig
July 19, 2022 by Keith Worrall
Amended July 19, 2022 at 3:59 PM
Northland Fishing Tackle partners with Gamakatsu on the Elite Series MVP Jig, a realistic head design with a single hook that’s ultra-sharp for live bait and soft plastics.
BEMIDJI, Minn. (July 19, 2022) – Since day one, Northland’s mission has always been the same: to create better bait for everyday anglers and pros alike. That’s why they’ve partnered with top hook manufacturer Gamakatsu on several new products for late 2022 and 2023. One of these exciting new products is the Elite Series MVP Templatean ultra-sharp weapon with several unique design features.
MVP Elite Series Template (Parrot)
For starters, the template features a Gamakatsu Jig 90 Big River Hook with a large space and a sharp curvature that offers great holding power, locking the fish in place. The quality of Gamakatsu hooks is simply the best on the market, and the increased space between the hooks of the Big River Hook has many advantages when fishing for minnows, large chub, suckers, plastics and gives impressive hooking percentages thanks to its unique sickle hook design.
Famed Mille Lacs guide Brad Hawthorne has had great success fishing the Northland Elite Series MVP Jig from live bait to tearing soft plastics. He says he is still attached to at least two rods on the bridge.
“I love the Elite Series MVP jig. It just works on walleyes. It’s a great plastic jig when ridden with an Impulse Paddle Minnow or Impulse Smelt Minnow. It’s also a good heavy worm jig which is a bit out of the ordinary but I use it with everything from jigworms to ringtail worms It may sound weird but the jig is so heavy it sinks and puts the worm on top of the bottom It also works great with creature tails Honestly if you don’t know what you’re going to fish on any given day – live or plastic bait – the jig has super realistic eyes and a big minnow profile head and a large sickle-style hook and a keeper to keep plastics or live bait pinned in. The Gamakatsu simply hooks the heck out of the fish, plus the paintwork and head detail are second to none.
Hawthorne continues, “When fishing for walleye, you rarely lose a single fish on the jig to the hook. I like its versatility, being able to go from live bait to plastics with just one jig head.
Another big fan of the new Elite MVP Series jig is Joel Nelson, Northland angling pro and educator. “I used it on walleye on Lac Mille Lacs early in the season, and the hook to catch ratio was unparalleled. Not only is the hook bend design unique, but it’s a strong, beefy hook that won’t bend on big fish. Let’s say you catch a big fish and you introduce a lot of torque between the jig head you’re attached to and the hook itself. I’ve had a lot of broken jigs on me trying to net fish. This is not the case with the MVP.
“It’s also an amazing bass jig, especially for smaller mouths,” Nelson says. “The wire is excellent, so the MVP is a great option for fishing soft plastics. The head design has realistic eyes, some texture, and looks a lot like bait. Like the Northland Deep-Vee jig, it also has a fantastic finish. Together with the Gamakatsu Jig 90 Big River hook, it is a natural choice for anyone hunting small rivers. The hook is designed to keep the fish buttoned. Especially with fish like small ones that like to jump, the MVP is a great option for keeping fish hooked.
Nelson continues, “We’ve used the jig with big minnows, and it’s worked well – and it’s also a key jighead in my arsenal for fishing soft plastics. Every time I set the hook the MVP gets into the flesh and you end up landing the fish. Once the fish has its lip around the tip of the hook’s bend, it forces the entire jig past the barb. The hook has a unique and aggressive curve. You put a hook in a fish with this jig and it probably won’t come out.
Glo Watermelon (Glow)
Glo moonlight (glow)
Another convert to fishing the new Elite Series MVP Jig is Northland Pro and his guide, Brian “Bro” Brosdahl. Bro comments, “I beta tested the Elite Series MVP jig and was very impressed. Now I use it all the time. First of all, it has a big big hook. When you place the hook on a larger walleye with a heavy bone structure in its mouth, that hook goes through it like butter. It just pierces big fish. It’s not even a hard hook, it’s more of a slow pull with the Gamakatsu. It’s super sharp and that unique curvature keeps them buttoned up.
Bro continues, “The jighead itself is based on one of my ice fishing models, the Mud Bug. It is designed to look like a real minnow head, which appeals to the visual senses of many species of fish. The wire keeper also keeps soft plastics and expensive live bait pinned exactly where they’re supposed to be. If you’re using a ‘crawler, leech, or minnow, this barb keeps the meat in without killing it as well. It keeps the bait tight, but lively, on the jig.
In terms of colors, Bro is a big fan of the blue and white Glo Moonlight pattern from the Elite Series MVP color family. “It’s a tournament secret,” says Bro. “He catches walleye everywhere you go. I keep him on the lines for my guide clients because he always catches fish. It is a nice clear water color and good on lakes with large populations of rusty crayfish, as there is blue on their carapace and claws. Crayfish are not always orange. They are brown with a little blue.
Dakota-based Northland pro Jason Mitchell has also used Northland’s Elite Series MVP jig with great success on western walleye, especially in deeper water.
“I like the Gamakatsu for their great hooks. The choice of colors is great too. I’ve fished them mostly with live bait – big heads and rainbows – in larger sizes like 3/8 and ½ ounce, dragging them over deeper water, 12 to 22 feet, with a medium-heavy 7-foot electric spinning rod with a fast tip – something beefy – with a 10-pound braid, so she drops fast, and a 12 lb fluorocarbon leader.I caught plenty of fish on the Glo Moonlight and the brighter Parrot and Bubblegum.
Northland pro Nick Lindner has been using the jig since the early design days and is a convert to the head shape and hook style for big walleyes, choosing to use the new jig on river fish.
“The tip of the hook is perfectly aligned with the line attachment, which means that when you pull the jig, you take a reef straight into the flesh of the fish’s mouth. For me this is the perfect jig for big soft plastic on river walleyes and cutting through the current while moving lots of water. MVPs are also available in heavier sizes, so they are ideal for deeper stacked river walleyes in current areas.
Whether you’re fishing soft plastics or oversized live bait, you’ll want to try the new Northland Elite Series MVP Series Jig. From vertical cast or “walk” fishing, it has a hook that is simply unforgiving and keeps the fish buttoned up. And, at the end of the day, that’s what we all want: more fish in the boat…