Teenage brothers start fishing equipment business in Brainerd
Call it the path-err, the river, less traveled.
Teens typically have a love / hate relationship with summer jobs, balancing the joys of a big wallet with what typically equates to low-paying menial work.
Chalk the Bahr brothers are no exception, however, Kyle and Tyler Bahr have no intention of just smiling and putting up with him when it comes to teen employment. They decided to forgo entry-level products altogether and harness their entrepreneurial talents by founding Juice Bait Company, a bulk fishing tackle dispensary based at the back of their parent’s company, Anderson. Cleaners, in Brainerd town center.
The Juice Bait Company primarily serves as a warehouse for the individually wrapped plastic baits by the brothers, although the lures are usually sold in bulk. Most of the sales come from two outlets: online orders placed on their Juicebait.com website and in person at fishing shows and sporting shows in the area.
While filling orders for plastic lures from Alabama businesses and running an online business might be unusual for teens like Kyle, 16, and Tyler, 15, their motivations are clearly adolescent.
“I probably got my driver’s license in January, I mean, and I needed a little bit of money to pay for insurance and gas,” said Kyle, who is a sophomore at Brainerd High School. “I really had a passion for fishing and didn’t really want to spend my time doing anything else. My dad was pushing me to find a job. I just wanted to do something in the fishing industry to earn money. ‘money.”
But what about Tyler?
“Yeah, pretty much,” said Tyler, who is a freshman at Brainerd High School. “I love to fish and I don’t want to flip burgers for the rest of my life, or anything like that.”
Thinking in terms of the rest of your life isn’t necessarily hyperbolic either – Kyle and Tyler have both said the work they do represents a potential career in adulthood, not just a hobby or a project. of passion to pass the time.
Their family also supports the business. The boys’ mother sometimes helped, their aunt, a graphic designer, designed their logos, and their father initially funded the fledgling business. Often times, Kyle said, the workforce is provided by about fifteen teenagers who come together to work for a few hours. Payroll? Plastic lures, of course.
The startup Juice Bait Company has been in development since around January and February, when it was officially launched at the Northwest Sportsshow, March 21-24 this year.
Young, but not inexperienced, the two brothers could walk a line of their wares, choose a type of lure at random and easily explain it – what type of lure it is, the most effective fishing technique. , its optimal depth, the types of fish most attracted to it, and the weather and water conditions in which it operates best (not to mention which lakes or times of year the bait works best, depending on preference of each brother).
The two Bahr brothers laughed at the idea that they had to research their knowledge on the subject of fishing lures. It’s a first-hand, proven and true skill and expertise in competitive contexts – Kyle is a 2015 Fishing League World State Tournament champion, as well as a qualifier in many other sports competitions. outdoors; Tyler has a resume that included the 2016 Minnesota Junior Bass Fishing Championship, as well as a qualification for the FLW Worldwide Semifinals.
On a much deeper level, their understanding of fishing and fishing gear could only be possible through their passion, a long-standing interest in the outdoor sport dating back to their childhood on walleye fishing in the water.
“It really started when-baby, my dad put me in the pontoon and we went for a boat ride,” said Kyle, who compared fishing to reading a thriller. “Since I’ve been able to hold a cane, it’s always been really exciting for me – just the mystery, will the next one be a 10-pounder? You keep wanting to beat what you’ve got. You always anticipate what’s going on. then passes. “