Watton: Fishing Tackle 2 Go open a shop in Threxton Road
07:45 29 May 2022
A new shop for fishing fanatics will soon attract punters to a Norfolk town.
Fishing Tackle 2 Go will open its new retail store in Watton next month.
It is owned by husband and wife, Colin and Nina Dance, and their son Tom Moretti, who decided to open a store after the success of their online business in recent years.
The business was already operating from a unit in the Threxton Road industrial estate and now the new store will be located in a neighboring unit.
Ms Dance, 62, said: ‘Business has been very good, we are always busy.
“We’ve been here for about four years and we have a lot of people coming up to us asking if we have a physical store.
“The unit next door became available and we decided to move in.”
The business was started 10 years ago – with an online shop and website – when the family lived in Berkshire.
But when they moved to Norfolk in 2018, they decided to keep it online only.
Then, during the coronavirus pandemic, they saw their sales skyrocket as more and more people got into the sport.
Mr Dance, 63, who is a match fisherman, and Mr Moretti, 27, who fished in England under 25, say Norfolk is ideal for anglers with plenty of natural sights to visit.
And they hope their new shop will be useful to local anglers, with a variety of bait, gear and “everything you need” all in one place.
Ms Dance, from Shipdham, added: ‘We have been extremely busy during the pandemic. People wanted to go out and fishing is great because it’s a solo sport.
“And it can also be very therapeutic when you are out in nature.
“Now things are back to normal, it’s calmer, but we’re still fine.
“We are excited to open the store and see our customers in person. Many people have already come, to see if we are.